CreloAIAuthentic Product Videos
From Real Creators
Brief a creator, agree on a rate, review the video, pay only when you're happy. No agency markup. No retainer. Just raw, authentic UGC that converts.
5,000+
UGC creators on platform
₹800
Avg. cost per video
48h
Avg. delivery time
100%
Approve before you pay
What is UGC?
Your customers' voice,
on demand
User-generated content (UGC) is authentic video content filmed by real people — unboxings, tutorials, reviews, demos — shot on a phone, not in a studio. It's the content that actually stops the scroll.
Brands use UGC as Instagram Reels, Facebook ads, product page videos, and WhatsApp forwards. Because it looks real, it performs like real — often 3–5× better CPM than polished studio ads.
CreloAI's UGC Studio connects you directly with vetted Indian creators who film, edit, and deliver exactly what you brief — at a fixed price you agree upfront.
Unboxing videos
Creators unbox and react to your product live on camera
Tutorial & demo
Show your product in use — how-to, before/after, real results
Honest reviews
Real opinions that build trust and drive purchase decisions
Reels-ready format
9:16 vertical, phone-native, ready for Meta and Instagram
How it works
From brief to finished video
in four steps
No back-and-forth emails. No spreadsheets. The entire workflow lives in CreloAI.
Step 01
Write your brief
Describe your product, what you want the creator to say, the format, and your budget. Cleo helps you write it.
Step 02
Negotiate & agree
Creators apply with their rate. Counter, accept, or decline — funds are held in escrow only after you both agree.
Step 03
Creator films & uploads
The creator films, edits, and uploads directly to your brief. You get a notification the moment it's ready.
Step 04
Approve & own it
Review the video. Request a revision if needed. Approve and payment releases — you get the file, forever.
Why UGC?
Real content. Real results.
3–5×
better CTR vs studio ads
Authentic phone-shot content outperforms polished studio ads because it blends into the feed.
60%
lower cost per acquisition
When UGC runs as Meta or Instagram ads, brands consistently see lower CPA vs traditional creatives.
10×
more content per rupee
A single studio video shoot costs ₹30,000+. With CreloAI, that same budget gets you 10–15 unique UGC videos.
Platform features
Everything you need.
Nothing you don't.
AI brief writing
Describe your product in plain English. Cleo turns it into a complete UGC brief with dos, don'ts, and reference scripts.
Escrow protection
Funds only leave your wallet when you approve the final video. Zero risk of paying for content you don't like.
Built-in negotiation
Counter-offer, accept, or decline — the negotiation trail is logged so there's no ambiguity on final rates.
Revision rounds
Request specific changes with written notes. Creators re-film and re-upload directly in the platform.
Instant notifications
Email alerts the moment a creator applies, counters, or uploads a video — so nothing falls through the cracks.
You own the footage
Full commercial rights to every approved video. Run it as an ad, post it organically, or repurpose it forever.
Who uses CreloAI UGC
Built for Indian D2C brands
Beauty & Skincare
Product demos, ingredient explainers, before/after routines, unboxings
Fashion & Apparel
Try-on hauls, styling videos, fabric quality showcases, outfit transitions
Food & Wellness
Recipe videos, taste tests, supplement routines, packaging reveals
Home & Lifestyle
Product-in-use demos, unboxings, before/after transformations
Fitness & Sports
Workout demos, gear reviews, transformation stories, supplement reviews
Any D2C category
If customers talk about it on social, a creator can make UGC for it
FAQ
Common questions
What is the average cost of a UGC video in India?
On CreloAI, UGC videos typically range from ₹500 to ₹3,000 depending on the creator's following, the complexity of the brief, and revision requirements. The average transaction is around ₹800–₹1,200 per video.
Do I own the video after buying it?
Yes — 100% commercial rights. You can use the video as a Meta ad, Instagram Reel, YouTube Short, product page video, or WhatsApp forward. No usage fees, no expiry.
What happens if I don't like the video?
You can request a revision with written notes — the creator re-films based on your feedback. Payment only releases when you click "Approve." You're never forced to pay for content you're unhappy with.
How is this different from hiring an influencer?
Influencers post to their own audiences and charge for reach. UGC creators film content for you to own and post on your own channels. You're paying for the video asset, not their follower count.
How fast will I receive the video?
Most creators deliver within 48–72 hours of the deal being agreed. For product-in-hand shoots, delivery depends on shipping time. Deadlines are set in the brief and enforced by the platform.
Can I use UGC as Facebook or Instagram ads?
Yes — and that's one of the most common use cases. UGC-style creatives consistently outperform polished studio ads on Meta because they look native to the feed. Many brands on CreloAI order UGC specifically for their ad accounts.